Comparison, spec-matching, review-sifting and deal-checking all happen in an assistant. By the time someone reaches your PDP, they've been told what to buy. Your product page is a confirmation screen, not a persuasion surface.
"Best waterproof jacket under £150" now returns three brands and clear reasoning reason. Visibility is a function of how machine-legible your catalogue, pricing and reputation are, and it’s getting harder to buy your way into consideration.
Drip pricing, was/now, confusing pack sizes, bundles nobody fully uses, subscription inertia. Price architecture designed for tired humans doesn't survive an assistant that does the maths and shows its working.
The weekly shop, the reorder, "find me a cheaper equivalent" is all delegated to software optimising on price, availability, delivery slot and past dissatisfaction. Impulse, merchandising and end-of-aisle psychology don't work on an agent.
The buffet becomes a picnic: agents force à la carte pricing into the open and quietly retire the things you don't use. The casual customers who subsidised your bundle economics stop buying it. Bundles survive only where the whole is genuinely cheaper or better than the parts.
Whoever the customer trusts to transact becomes the shelf. Retail's gatekeeper stops being search and starts being the assistant, and in doing so being unreadable to it is the new out-of-stock.
Strategy and design support for an industry first agent-supported grocery shopping service
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Running a hackweek and AI training to drive faster adoption and help accelerate product delivery 3x
Identifying and designing parts of a complex B2B sales journey which can be automated with AI tooling
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Delivering new eCommerce experiences and developing new product and design capabilities
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George has been helping organisations make smarter bets on products, platforms and technology for over a decade. He’s launched innovation strategies for Visa and Diageo; and shaped digital transformation at PepsiCo and Unilever.
Will is a technology leader with experience scaling and growing organisations, architecting and developing market-leading technology platforms, and fostering inclusive and creative cultures. Will has worked with household names such as Screwfix and News UK, as well as numerous startups and scaleups.
Katy brings over 10 years of industry experience in crafting design concepts and delivering innovative digital products. She has worked both in-house and with leading design agencies, collaborating with top brands across retail and eCommerce. She has worked with Tesco, Lush, and Amazon.
Milly is senior PM at Loomery with experience across discovery and build of digital products in retail and eCommerce. Milly has worked for branded merchandise retailer MOO, discounts provider Blue Light Card, financial service group Legal & General, and luxury holiday platform Secret Escapes.
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